first draft general idea

Then and Now

The National Basketball Association league has been around for about 66 years, founded in the year 1947(http://www.nba.com/history/draft_evolution.html). Since the beginning of the league players and agents shared quite similar roles. Back in the 1940’s players would normally represent themselves or their fathers or family would represent them and become their agent. With the advancement of time comes the advancement of technology. Technology has affected the career of an NBA agents career from past to present, in the aspect of globalization as well. How they are hired and paid professionals that do nothing but represent their players (….agent league) .With parents and or players representing themselves educated or skilled in the necessary fields such as contract reading. So many players would end up with faculty deals. But as of now in today’s generation agents are fully trained and fully educated in order to do the task at hand.  

Obviously, times have changed from the dialogue, to color television, to mass media, even to society’s sense of style; things have changed. The thing that has changed the most would have to be technology. In today’s day and age everything is all about the technology. Compared to when the NBA first arrived there were no endorsement deals no TV advertisements and no mass media craze like how we have today. In a way being an agent in the day was much simpler than today. There was Nike contracts to be read or signed, no sport drink endorsement deals. But in the same breath the technology has made things easier, such as travel arrangements, communication, and networking much simpler.

In today’s day in age that we have most defiantly gone global, through technology and how fast society is growing. Globalization “is the act or process of globalizing; the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets”( http://www.merriam-webster.com/dictionary/globalization) For example not only do we have a professional league for basketball in the United States with agents representing players, the game of basketball has also migrated overseas with over seven hundred leagues excluding the NBA. All in which players still have agents representing them.

Through the advancement of technology being an NBA agent has become simple, much simpler than how it was done back the 1940’s. Globalization has made more room for growth and expansion, but it makes the competition much fiercer. Over all the change of societies has been good to the4 NBA players and agents.